<aside> 👋🏽 Hi, my name is Jochem. I am a technologist and entrepreneur with over 20 years of experience in digital product development. Throughout my career, I’ve helped companies of all sizes, from early-stage startups to Fortune 500 corporations—navigate technological change. Whether building entirely new products or modernising existing systems.

At Itsavirus, the company I founded nearly two decades ago, we focus on building long-term partnerships. We work with clients who don’t just want to ship features fast. They want to stay resilient in an age of rapid innovation.

Across industries like artificial intelligence, mobility, web3, smart cities, logistics, e-commerce, and programmatic tech, I’ve learned one thing: tools will keep evolving, but experience, strategy, and creativity will always be scarce.

</aside>

✨Follow me

✍️ Substack

đź’Ľ LinkedIn

Newsletter

Blogs

Do they store every word we're typing in?

Modernising Without Starting Over: The Strangler Fig Pattern

Technology is without morals….really?

I once was a broke student

Start with Strategy

The Two Flavors of the Web (?)

The Human Bar: What AI Really Demands from Us

The (other) case for CBDCs

A kid from the 90s

✉️  Contact

Looking to collaborate? Reach out via [email protected]

📗 Paradox of progress

At this moment I am writing the Paradox of Progress. A book in which I give organisations clear tools on how they can implement AI.

Please subscribe to my newsletter if you want to stay up to date.

Scientific Publications

The origins and early diffusion of “shareholder value” in the United States: Heilbron, J., Verheul, J. & Quak, S. Theory & Society (2014). How advances in technology and societal developments build new operational frameworks for companies.

Aandeelhouders eerst! De opkomst van aandeelhouderswaarde in de Verenigde Staten: Heilbron, J., Verheul, J. & Quak, S. Sociologie (2011).

Agony of choice?: the social embeddedness of consumer decisions. In Paradoxes of individualization: van Doorn, S & Verheul, J. Social control and social conflict in contemporary modernity (2011) Farnham; Burlington, VT: Ashgate.

Keuzestress!? Doorn, van, S, de Koster, W, & Verheul, J. Sociologie (2008).