The cool thing about running a tech company is that you’re right in the epicentre of new technologies.

And this time, it’s extra interesting, to be honest.

At Itsavirus we’ve been building with and on AI since 2015, so in many ways, this feels like home. We’ve been here for a long time already.

Still, I can’t help but notice how familiar this moment feels.

In the past twenty years we had companies reaching out:

➡️ “We want to digitise our operations.”

➡️ “We need to build a SaaS product.”

➡️ “We want to do something with blockchain.”

➡️ “We really need an app.”

➡️ “We’re going omni-channel.”

The list is long… and now we often hear:

➡️ “We need to adopt AI.”

First of all, these questions come from leaders who do see a change coming, one that will fundamentally reshape their industry. However… we should prevent mistaking the technology for the transformation. And we should prevent thinking that technology will solve a strategic problem.

Technology has never been the hardest part.

That’s why at Itsavirus, we don’t start by building technology. We start by rethinking the foundation: strategy.

Because without a clear strategic direction, you will not be effective.

To prevent that, I started to write down a framework: 𝐓𝐡𝐞 𝐀𝐈 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤.

It’s our way to help organisations move beyond experimentation and start building sustainable AI capability. Not as a project, but as part of their DNA.

The framework revolves around four connected dimensions:

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: AI should serve your core business objectives, not distract from them. Define what advantage you want to build: efficiency, new products, faster learning cycles.